GIS Technology Challenges

The healthcare prescription discount program faced several challenges:

• High baseline of existing usage
• Active competitors within the territory
• Rural territories with underinsured populations

Speed to results was critical for this client to show a return on investment (ROI) on the program. Therefore, Sales Partnerships had to implement effective field sales strategies quickly to achieve the desired results.

Overview of GIS Technology by Sales Partnerships

Sales Partnerships employs a wide range of state-of-the-art technologies, including advanced GIS technology, to assist its field sales operations. These technologies are designed to improve productivity, enhance efficiency, and protect our clients’ investments. Years of research and experience managing field sales teams have driven the development of these solutions, ensuring a balance between management goals and sales efficiency.

Traditional SaaS-based territory management solutions are often one-size-fits-all, leading to several problems:

• Not all opportunities are equally valuable, requiring accurate territory mapping.
• Zip codes don’t reflect actual movement within cities.
• Staffing changes necessitate rebalancing territories.
• Changing territories should be done quickly to avoid lost sales.
• Commercial solutions often require advanced mastery, leading to misestimates.
• Separation of territory analysis from creation misses recruitment opportunities.

Sales Partnerships developed a technology solution, including advanced GIS technology, that efficiently solves these challenges.