Our Approach to Brand Activation

Our Approach to Brand Activation

“Brand activation is not just about making a splash; it’s about creating meaningful, lasting connections with your audience,” says Fred Kessler, Founder and CEO of Sales Partnerships, Inc. What is Brand Activation? Brand activation involves creating a...
Energy Case Study: Selling Solar Roof Shingles

Energy Case Study: Selling Solar Roof Shingles

Client The Dow Chemical Company, a Fortune 50 chemical conglomerate. Summary The Dow Chemical Company approached Sales Partnerships to lead the field sales efforts for a new business-to-consumer product producing electricity from solar power via innovative roof...