Understanding Your Market and Capabilities

Understanding Your Market and Capabilities

A Critical Step in Business Innovation Innovation is often heralded as the key to growth, but achieving it in practice can be a daunting challenge for many companies. In fact, while 84% of executives believe innovation is essential to business success, the reality is...
Overcoming the Innovation Barrier

Overcoming the Innovation Barrier

Key Insights from Our Latest Article Innovation is often seen as the key to growth, but executing it effectively presents a significant challenge for many businesses. In fact, research shows that most innovation efforts, whether in the form of new products or...
Our Approach to Brand Activation

Our Approach to Brand Activation

“Brand activation is not just about making a splash; it’s about creating meaningful, lasting connections with your audience,” says Fred Kessler, Founder and CEO of Sales Partnerships, Inc. What is Brand Activation? Brand activation involves creating a...