"Brand activation is not just about making a splash; it’s about creating meaningful, lasting connections with your audience," says Fred Kessler, Founder and CEO of Sales Partnerships, Inc. What is Brand Activation? Brand activation involves creating a series of...

As industrial companies navigate the complexities of modern markets, the need for effective sales strategies becomes paramount. Consequently, Sales outsourcing has become an essential tool. Sales outsourcing enables businesses to leverage specialized expertise,...

The industrial sector faces a unique and pressing challenge: the aging of its salesforce. The average age of sales representatives in this field is between 56 and 58 years. As seasoned professionals near retirement, the industry must confront the urgent need to...