Resources

Understanding Your Market and Capabilities

A Critical Step in Business Innovation Innovation is often heralded as the key to growth, but achieving it in practice can be a daunting challenge for many companies. In fact, while 84% of executives believe innovation is essential to business success, the reality is...

Overcoming the Innovation Barrier

Key Insights from Our Latest Article Innovation is often seen as the key to growth, but executing it effectively presents a significant challenge for many businesses. In fact, research shows that most innovation efforts, whether in the form of new products or...

Maximizing Industrial Sales: The Unmatched Flexibility of Outsourced Sales Teams

Consider a manufacturing plant specializing in industrial components who would like to boost their industrial sales. This plant recently developed an innovative, eco-friendly component designed to meet stringent new environmental regulations. Almost overnight, demand...

Our Approach to Brand Activation

"Brand activation is not just about making a splash; it’s about creating meaningful, lasting connections with your audience," says Fred Kessler, Founder and CEO of Sales Partnerships, Inc. What is Brand Activation? Brand activation involves creating a series of...

Industrial Sales Turning to Sales Outsourcing to Increase Capacity

As industrial companies navigate the complexities of modern markets, the need for effective sales strategies becomes paramount. Consequently, Sales outsourcing has become an essential tool. Sales outsourcing enables businesses to leverage specialized expertise,...

Future-Proofing Industrial Sales: Attracting Young Talent to an Aging Sector

The industrial sector faces a unique and pressing challenge: the aging of its salesforce. The average age of sales representatives in this field is between 56 and 58 years. As seasoned professionals near retirement, the industry must confront the urgent need to...

Sales Partnerships, Inc. WINS MULTIPLE STEVIE® AWARDS IN 2024 STEVIE AWARDS FOR SALES & CUSTOMER SERVICE

BROOMFIELD, CO – April 15, 2024 – Sales Partnerships, Inc. has been presented with multiple Stevie® Awards in several categories at the 18th annual Stevie Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world’s top...

Developing & Managing Reseller and Indirect Sales Channels

Resellers are an important part of the overall sales ecosystem. There are times when leveraging existing customer relationships gathered through engagement with solutions you may not provide is an ideal path to acquiring and keeping those customers. Resellers are...

Field Marketing – Experiential Marketing & Brand Activation

Field Marketing - Experiential Marketing and Brand Activation Promoting your brand and building a relationship between your company and your customers often requires professional face to face engagement. Sales Partnerships can help. Brand activation – often acquiring...

Residential Door-to-Door

Sales Partnerships combines decades of experience with proprietary technologies that have enabled us to set the gold standard in residential door to door sales. Understanding the cadence of contact with customers, targeting the right doors at the right times with the...